The latest project of the municipal libraries complex in the province of Aosta focuses on the redevelopment of the logo to embody the essence of a contemporary hub, a combination of culture and development. The logo will have to represent the rebirth of an institution in the twenty-first century able to take root among the young generation to redesign a future with more “knowledge”.
A very powerful concept in which two meanings are enclosed. On the one hand we find the concept of “pôle” with a clear orientation of readers towards a more modern structure capable of offering culture and networking. On the other hand, “innovation” alludes to how, through cultural sharing, the foundations can be laid for a cutting-edge future capable of generating positive change.
Historical books are pure culture gold. The project “Biblioteche Aostane” is the perfect comb between written memories and next generation as they aim to re-educate citizen. Palette color is simple: a clear reference to the past binding (ruby red) adorned with precious golden trimmings (yellowstone) and slightly yellowed pages (eggshell white). Timeless elegance.
Implementation of the logotype on physical objects and information carriers typical of the library system of the distinctive features of the brand such as lines reminiscent of the morphology of the mountainous territory of Aosta and the use of the initials BA by combining the colors detected in the visual identity.